In an interview for the March 2010 issue of Dirt Sports magazine, CANIDAE Trophy Truck and world-record sand drag driver Scott Whipple, who is also co-founder of CANIDAE All Natural Pet Foods, was asked about the relationship between motorsports and pet food.
"It's simple. Motorsports groups are, by nature, very passionate about their lifestyle and their pets. No pet food company has ever considered marketing to that arena. We are able to market our brand to a new group of consumers who maybe aren't aware of the better natural pet foods out there. lt's a great arena for us to do multiple things in."
Whipple went on to say that motorsports teams and sponsorships "...created a huge response from a group of fans and racers we have never been able to reach. We don't have huge budgets for television ads, so we are able to touch a lot of people."
For the full interview, be sure to check out the March edition of Dirt Sports magazine on sale now. To read the full interview online head to dirtsportsnation.com.
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